Camel brand was first introduced in UDA in 1913. These were first cigarettes that have used American blend which in turn became the main blend used in majority of cigarettes.
Also Camel was the first brand that started to manufacture cigarettes in boxy "cup" that today is known as cigarette pack and the first who produced cigarettes in a carton containing 200 cigarettes.
Carton and pack of Camel cigarettes
Camel is among the first brands that Japan Tobacco Group that is sold in more than 90 countries of the world.
The profit of JT Group during the fiscal year that ended on March 31, 2012 has made 24 million 745 thousands USD.
Camel Black cigarettes were launched in Japan in January 2013.
They have specific flavor of American blend with smooth and well-balanced taste.
Camel Black cigarettes are packed in a modern and stylish, curved-pack.
Camel Black cigarettes
For period of 1987-1997 the main character that was used to advertise Camel cigarettes was Joe Camel - a cartoon camel. First it appeared in advertisements of Camel cigarettes, later the image of Joe Camel was used on "Camel Cash" and some origami Pop-up print advertisements.
In spite of the fact that Old Joe was origin from Egypt, in Turkish archives can be found information that camel on cigarette pack was used ad a sign of gratitude of American people to Turkey for donating 34 camels in 1854 to American Army.
In the course of time Joe Camel became so popular even among children that it has caused a lot of court proceedings. Camel brand owners had to pay millions of dollars to cover the lawsuits. As result, in July 1997, Joe Camel has disappeared: it was removed from everywhere - Camel Cash and advertisements.
Camel brand from its' appearance has used advertising to increase popularity of Camel cigarettes.
For example, during the years 1972-1993 Camel acted as main sponsor of very popular International Motor Sports Association auto racing series (Camel GT).
Italian department of Saatchi&Saatchi agency has developed printed advertising campaign that was run under general motto "Discover more". It shows branded symbol of the Company - camel, using some objects: autumn leaves, stones of gold miners, footsteps on water, shadows on the floor.
Advertising campaign"Discover more" of Saatchi&Saatchi agency
At present moment Camel enters top five world cigarettes brands and is sold in more than 90 countries of the world.
In Canada Camel cigarettes are imported from USA by J.T.I. Macdonald (Mississauga, Ontario, Canada) that in the past was owned by R.J. Reynolds. In Canada cannot be found non-filtered type of Camel cigarettes, they are not sold there anymore. But you can still find filter and light types of Camels.
We do not claim to be affiliated with the manufactures or tobacco company