Camel Blue Subtle Flavour
RJ Reynolds Tobacco Company in 1913 has ordered from graphic designer Fred Otto Kleesattel an image of camel. Being known as Fritz Fred Otto Kleesattel was considered one of the best graphic designers who lived in Louisville, Kentucky and worked in Klee and Art Company.
Fritz Fred Otto Kleesattel participated in World War I as a camouflage artist. He has masked potential targets (such as vehicles, buildings) making them invisible for enemies.
Let's talk about logo of Camel cigarettes. There is a myth that inside the logo image is hidden famous Manneken Pis from Brussels, it can be found in the area of the camel's front left leg.
Hidden image of famous Manneken Pis in Camel logo
On the back side of Camel pack may be found different variants of the text:
"Turkish tobacco is the world's smoothest, most aromatic leaf. Blending it with more robust domestic tobaccos is the secret to Camel's distinctive flavor and world-class smoothness."
This text was changed in 2008.
Also, depending on Camel type the back side of pack contains different descriptions.
In 1987 the mascot of Camel cigarettes became Joe Camel.
Joe Camel was a cartoon camel drawn by Britain graphic designer Nicholas Price in 1974 specially for advertising world famous cigarettes brand Camel in popular French magazine "Lui", glossy magazine for adults.
Joe Camel drawn by Britain artist Nicholas Price
After quite cloying black-orange Arabian camel (dromedary) that has presented the brand for more than 50 years people with cordial liking and interest have taken charmer Old Joe. However, there was no massive attack after. For the next few years Joe just for several times appeared on advertising billboards in France, Belgium and Luxemburg until...
...Until team of marketing department of R.J. Reynolds (the owner of Camel brand) headquarters hasn't paid attention on it. To these people came genial idea that Old Joe is namely what Americans need, to understand that brand is not getting old but on the contrary is becoming younger from year to year. And in 1988 in honor of 75th anniversary of Camel cigarettes, wonderful Old Joe appears in front of descendants of colonizers in all its glory. It became favorite of millions and namely this improbable popularity caused its' death...
Camel. 75th Birthday!
Old Joe, nice-looking drawn camel more than 7 years has smiled broadly from street billboards, shop windows and newspapers' pages spread in all 50 American states. Smoking cigarette, it has winked slyly to potential buyers from t-shirts, watch faces, notebooks and pens. Only for advertisements in mass-media and exterior carriers in 1988 and 1989 R.J. Reynolds has spent more than 55 million USD. In 1990 total promotional costs have made already 100 million USD.
Joe's life was very rich. He played roulette and Black Jack in Las Vegas casinos, prowled the oceans on submarine, has went out with friends to picnics, visited events in high society, was fond of baseball and etc.
Joe Camel in Las Vegas
All of these has cuased his popularity beyond the limit.
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