Camel Essential Blue
During the First World War 1917-1918 cigarettes ration was formed of share that cigarette brand has taken on the market. Camel was in the lead this brand takes more than one third of national American market. Soldiers return from war already being heavy smokers. Turkish tobacco is not available, American tobacco farmers increase prices up to 1.54 USD for kilogram.
General John J. Pershing (born on September 13, 1860 in Laclede, Missouri): "You will ask me what we need to win this war. I'm telling you - tobacco and bullets. We need tobacco every day. We need thousands tons of tobacco with no delays".
The whole history shows that Camel cigarettes have been always among the most popular brands in USA. And here are the proofs.
In 1921 RJ Reynolds Tobacco Company spends 8 million USD on advertising; main forces are directed to Camel advertisement "I'd Walk a Mile for a Camel".
Camel advertisement, 1921. "I'd Walk a Mile for a Camel"
In 1923 already takes 45% of American market.
In 1930 Camel cigarettes take second place on sales after Lucky Strike brand. During this year are sold 43.2 billion of Lucky Strike Regulars, 35.3 billion of Camel cigarettes. After Camel go Chesterfield Regulars with 26.4 billion of cigarettes, Old Gold Regulars with 8.5 billion cigarettes and Raleigh 85's with 0.2 billion.
Sales of cigarettes in USA, billion cigarettes, 1930
In 1940 Camel was the number one cigarette brand with market share of 24 %, after Camel brand were situated Lucky Strike cigarettes (manufacturer American Tobacco Company) with 22.6%, Chesterfield brand (Liggett & Myers) - 18 %, Raleigh (Brown & Williamson) - 5.1 %, Old Gold (Lorillard) - 3%, Pall Mall (Philip Morris for that time) - 2%, cheap brands (10 cents for pack) - 12 % (all together) for pack.
Market share of cigarette brands in USA, 1940
In 1950 cigarettes consumption in USA was as follows: Camel - 98.2 billion cigarettes, Lucky Strike Regulars - 82.5 billion, Chesterfield Regulars - 66.1 billion, Commander - 39.9 billion, Old Gold Regulars - 19.5 billion.
Consumption of cigarettes in USA in 1950, billion cigarettes
1974 is the tear of birth of Joe Camel. For first time it is used in French advertising campaign of Camel cigarettes.
In 1979 cigarettes with filter in USA take 90% of cigarette market. Camel brand is among 20 the best sold cigarette brands with 26.3 billion of sold cigarettes.
Camel on the logo is one of dromedaries' (Arabian camels) varieties. In some nations is difference among single-humped and two-humped camels and the name doesn't correspond to the camel image for this brand. Name and branding were used for giving mystery and exotics of the East.
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