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  Camel Regular No Filter  
 
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Camel Regular No Filter

10 packs, 200 non-filtered cigarettes. Made in Europe

Camel Regular No Filter

Camel brand appeared when cigarettes smoking just began to be popular. It happened in summer 1913 and for its appearance brand is obliged to Richard Joshua Reynolds - successful and talented businessman and marketing manager, son of Virginian planter.(In 1956 about 300 acres of the Reynolds estate was donated to Wake Forest University that has moved to Winston-Salem from Wake Forest, North Carolina).

Base of Tobacco Corporation RJ Reynolds Tobacco was laid in Winston town located in North Carolina. Namely here Reynolds has founded his first plant that has processed chewing tobacco. During the second decade of 20th century began to be popular new type of smoking products - cigarettes, which consisted of portion of cut tobacco leaf rolled by special machine-tool in thin white paper. Reynolds has felt in proper time that manufacturing and sale of cigarettes may well result in great profit that is why parallel with own production he started to buy cigarette brands and small tobacco productions.

Richard Joshua Reynolds' Plant

There are two variants of Camel name appearance. According to one version Reynolds decided to play on the East craze and everything what has to do with it. Camel as a symbol was excellent for this part. According to another version Joshua has just bought the rights for brand Red Camel, has reduced the name to one word and in such form has launched the brand on the market.

The history of logo creation is also interesting: it was drawn, of course, by American that has never seen a camel in his life. The decision was original - the painter went to visit circus and asked to show him the animal. Circus employees have helpfully given him opportunity to make picture of distinguished toiler of circus arena - Arabian camel named Old Joe. This shot has served the base for logo creation.

In 1999 Japan tobacco concern Japan Tobacco has bought RJ Reynolds International, together with it new owner has got exclusive rights for creation and selling cigarettes under Camel brand and also Winston and Salem. Advertising experts from Japan Tobacco have decided that tired and dirty traveler doesn't correspond to the image of modern man anymore as he already for a long time chooses home comfort and a cigarette by the fireside. And was decided to change brand image.

First disappeared entire past romance and were closed Camel Trophy races. Pack started to be more and more laconic as result it became fully light golden. It is good that the Old Joe and the base of design were left on the pack as brand recognition and its age are important parts of it. Today the brand is tending to innovations, novelty trying to keep the status of elite premium brand.

Historically the main, dangerous and strong competitor for Camel is Marlboro brand. It has used for promotion the same attributes - male firmness and boldness, trips far away, freedom of movement and thought. Confrontation of two tobacco brands-giants has entered the history of business, marketing and advertising.

Camel brand except Camel Trophy races has also acted as sponsor of the Lotus Formula One team in the period from 1987 to 1991. But from 1991 to 1993 it sponsored Benneton and Williams teams.

Lotus Formula One Team

During the 1990's Camel has acted as sponsor of the factory Honda team in the AMA Superbike series and the Supercross Championships.

Honda team

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