Camel Silver/Super Lights
For several years advertising image of Camel cigarettes was a guy with hat aslant - an all-right and mellow guy. But in the beginning of 1920's advertising concept has changed and now the symbol of Camel became successful, elegant, refined man.
Of course, advertising hero Camel couldn't remain alone for a long time and in the end of 1920's appears She - graceful, with sophisticated taste in cloths beauty. Perfect manners of the lady from high society, frozen stare of Greta Garbo and brilliants on toilet table...
New image caught fancy not only of men but also for women. Camel cigarettes in female fingers became accessory for the first time. Just in about ten years feminism has strengthened positions so much that Camel cigarettes became one of the emancipation symbols.
In 1932 cigarettes brand Camel claims "It's NOT Toasted!" running counter to assurances of Lucky Strike brand about "benefit" namely of "toasted tobacco". "They are NOT toasted!" entices Camel, insisting on its' "refreshing" power namely because tobacco wasn't toasted. This advertising campaign took place in December 1932 in "Popular Science" magazine.
Advertising campaign in which fearless girl makes difficult gymnastic trick, hitch... but everything worked out, and now she can light up a Camel cigarettes!..
In 1933 in "Popular Science" magazine was published advertisement with slogan "I would dance on broken glass for Camel".
"I'd walk a mile for a Camel!"
Once Martin Francis Reddington (Camel advertising manager) was playing golf with his friends; in the heat of the play players have smoked all cigarettes. Everybody was very disappointed with this fact and one of the golf players has told in warm blood: "I would walk a mile for a cigarette!"
Martin Francis Reddington in spite of the fact that he was at rest has reminded this catchy phrase and has turned it into legendary slogan "I'd walk a mile for a Camel".
World War II has changed the world for good. America has also considered that they are obliged to take part in struggle against fascism. In USA billboards have urged people to send to the front parcels with Camel cigarettes in order to strengthen patriotic courage of the soldiers and warm them up away from native land.
Advertising slogan "I'd walk a mile for a Camel" has acquired new actuality. Each mile and each cigarette now has approached soldiers to victory. In Europe cigarettes with camel on the pack acquired incredible popularity - first of all, they were smoked by allies-winners; secondly, exhausted by war Europe has suffered of deficit the very elementary things. Cigarettes represented real currency and foreign Camel for long time became European symbol of America.
Camel that for already 50 years lived one life with America couldn't ignore sexual revolution.(It hasn't began in 1960s as it is believed, say researchers from University of Florida. Sexual revolution began with generation of 1940s and 1950s). Traditional posters that have praised virtuous wives and respectable husbands have been changed with ruffian billboards with pin-up girls in daring bikini. Strength and manliness that are so needed during hard times have remained in past.
New after war times demanded from Camel new flavor, mild and light. Smiling, bold girls excellently met new tendencies of the epoch.
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