L&M Red Label
L&M brand makes part of unique brand list of Philip Morris Company with Marlboro brand at the top, the brand number one in the world in sales and L&M is the forth popular brand outside USA and China. Marlboro and L&M and seven more Philip Morris brands are among 15 most popular international brands in the world.
L&M is brand of cigarettes manufactured by Altria Group Company. Name L&M is an abbreviation formed of two first letters of two partners surnames, John Edmond Liggett and Smith Myers, founders of "Liggett and Myers" Company. On USA market L&M cigarettes appeared at the end of 1953 as first filtered cigarettes of "Liggett Group" Company.
"Liggett Group" Company takes fourth place on US tobacco market with headquarters in Durham, North Carolina.
First L&M cigarettes have been launched with white filter what became their distinctive property. Here is one of L&M advertisements with famous slogan: "Just what the doctor ordered."
First L&M slogan: "Just what the doctor ordered"
As well as in Marlboro cigarettes advertisement was invited for participation Hollywood Star May West, in L&M advertisement has participated another Hollywood Star Fredric March.
Advertisement with Fredric March was typed in a February issue of Life magazine. Fredric March told the words "Just what the doctor ordered" that later became L&M slogan and became part of the L&M advertisement after having read the letter from "Dr. Darkis". Darkis in his letter was telling that L&M filters used a highly purified alpha cellulose that was "entirely harmless" and "effectively filtered the smoke".
Hollywood star Fredric March in L&M advertisment
It is worth to mention that Dr. Darkis wasn't a medical doctor, but just a chemist.
L&M cigarettes are known for their rich and mild flavor. L&M brand presents different variants of cigarettes that differ in flavor and tobacco strength. Recently types of L&M cigarettes have changed names because of introduction in Europe of prohibition to use such words as "light" in name of tobacco products. So, brand that previously has name L&M Lights now has name L&M Blue Label. Such event already took place in USA in 2010 when was introduced ban on using some words in the name of cigarettes.
In 2007 L&M cigarettes have suffered changes: was created new tobacco mixture and was developed new triple filter. Besides, pack design has changed as well.
L&M cigarettes are presented with six classic types: Filer (Red), Lights (Blue), Super Lights (Grey), Ultra Lights (White), Menthol (Green), Strawberry (pink), Cran Grape (purple).
In 2010 have been produced 88.6 billion of L&M cigarettes in entire world.
Today L&M is one of the most sold brands in the world. Many people in Europe, Latin America and Asia prefer L&M cigarettes.
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