Lucky Strike Red
Lucky Strike is the brand about which a lot of legends have been fabulated.
According to one of them Lucky Strike cigarette have appeared due to the fire that took place on tobacco warehouse. Owners of this warehouse in order to reduce losses haven't thrown burnt tobacco but have mixed it with normal. As result they received absolutely new tobacco mixture that had special good flavor. In such a way owners have managed not only to avoid losses but on the contrary they have managed to turn this case into successful business.
Another legend says that R.A. Patterson has bought tobacco plant burnt in fire. The fire became the result of working strike. Economical person has found quite profitable usage for burnt tobacco - has mixed it with usual. Quite unexpected and pleasant was the result: cigarette flavor appeared to be unusual.
Besides, there is a rumor about American pilots who have dropped atom bombs on Hiroshima and Nagasaki and told: "Lucky Strike. It's toasted". This rumor is mainly based on pack design, inspection of which help some people see Japan flag on it.
There were also other rumors about name of the brand. At one time was popular rumor that the brand is named Lucky Strike because in some packs have been found cigarettes with marijuana. However, there were no confirmations about this, though the buyers have sincerely tried to find that "lucky" pack. The name also brings us to the days of the Gold Rush when gold diggers who found big pieces of noble metal had "lucky strike".
History of Lucky Strike brand began back in XIX century. In famous "tobacco" state Virginia in 1871 R.A. Patterson Company has registered the brand for selling... no, not cigarettes, they will be invented a little later. Initially under brand "Lucky Strike" was produced and sold to population in form of pressed tobacco.
However, for long time Lucky Strike tobacco hasn't differed with anything special and was just one of many in United States.
Everything has changed in 1905 when Lucky Strike brand decided to buy American Tobacco Company.
Victorious march of Lucky Strike cigarettes began with innovative technologies, even the history of famous tobacco brands is always is history of deception and advertisement.
Launch of Lucky Strike cigarettes felt on 1916 but already in one year, wishing to be ahead of the field, Lucky Strike brand has used really innovative method of tobacco preparation. Lucky Strike Manufacturers have gone farther in tobacco drying for their cigarettes and began to toast it at high temperatures. Thanks to toasting in the leaves took place reaction of caramelization which made tobacco not just sweet-scented but also it acquired chocolate and coffee flavor.
Cigarettes with inscription "It's Toasted" began to press competitors quickly. Many tobacco manufacturers began to experiment with drying regimes.
The same year on Lucky Strike pack of dark-green color appeared inscription L.S.M.F.T., i.e. "Lucky Strike means fine tobacco". The logo was the idea of designer Raymond Liovy that has also developed logos for such brands as "Exxon", "Shell" and "Coca-Cola".
In 2013 Lucky Strike cigarettes have got new logo.
Lucky Strike logo launched in 2013
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