Marlboro Black Menthol
History of Philip Morris Company began in 1847 when entrepreneur Philip Morris had opened his first tobacco shop in London.
After the death of Philip Morris his brother Leopold Morris and Joseph Gruhnebaum have founded Company "Philip Morris & Company and Gruhnebaum Ltd.".
In 1881 shares of grown Company have been emitted to stock exchange. In 1885 when partner relations between two Company owners have ended, organization got new name "Philip Morris & Co Ltd."
Company has got out of hands of the family that has found it in 1894 when it was acquired by William Curtis Thomson family. With Thomson Company had honor to deliver tobacco products for Royal Household of Edward VII, king of United Kingdom and Ireland and Indian Emperor.
King Edward VII
Among brands under which Company is selling products are such popular names as L&M, Marlboro, ST Dupont Paris, U Mild, Philip Morris, Red and White, Bond Street, Chesterfield, Parliament, Morven Gold, Muratti, Virginia Slims and other.
Philip Morris always introduces changes in assortment of its brands. Among recent novelties special attention deserve Marlboro Filter Plus (in some countries they are sold under name Flavor Plus), Marlboro Gold Touch and new cigarettes with Menthol such as Marlboro Ice Blast and Marlboro Black Menthol.
Marlboro Black Menthol cigarettes are among the Marlboro types that Philip Morris Fortune Tobacco Corp. plans to manufacture in low-priced category and for which was sent request to Bureau of Internal Revenue to enter this category.
Menthol cigarettes are cigarettes that contain in tobacco special chemical additions that provide menthol flavor which in turn stimulates lung and mouth receptors that answer for coolness effect without temperature decline.
Philip Morris Fortune Tobacco Corp has launched new type of Marlboro cigarettes (Marlboro Black Menthol) in 2009.
In Korea Marlboro Black Menthol cigarettes were launched on April 26th 2010 by Philip Morris Korea.
Marlboro Black Menthol cigarettes represent a mixture of Marlboro original flavor and menthol flavor and contain 6 mg tar.
Popularity of Menthol cigarettes differ in various countries of the world. First place belongs to Philippines. Here about 60% of smokers buy menthol cigarettes.
According to statistics about each 3rd cigarette smoked in USA is menthol. More than 80% of Afro-Americans smoke exclusively menthol cigarettes. Menthol cigarettes are not subject to governmental control as compared to other flavor additions in tobacco. This law was adopted in 2009 when president Obama has signed draft law about restriction of manufacturing and sale of tobacco products.
According to research made by Substance Abuse and Mental Health Services Administration in 2008 33.9% of smokers have smoked menthol cigarettes while in 2004 there was only 31% of menthol smokers. Growth took place on account of youth.
According to Federal Trade Commission (USA) report published in 2012, smoking of menthol cigarettes has reduced 22 % in 2010 to 27 % in 2008.
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