Marlboro Flavor Mix
Marlboro remains the most popular cigarette brand in the world from 1972 and is one of the strongest brands among mass consumer goods. In 2010 sales volume of Marlboro cigarettes outside USA has reached 297.4 billion cigarettes. This figure is higher than other two leading brands, taken together and exceeds sales rate of four main brands of British American Tobacco and also four main brands of Japan Tobacco International.
First rebranding of Marlboro cigarettes took place in 1947. It has entered in history thanks to one of the most memorable advertising campaigns named "Tattooed Man" of marketers Leo Burnett. Marlboro cigarettes from female have turned to male and the face of Marlboro brand became Marlboro cowboy.
Tattooed Man advertisement
First Marlboro Man is considered lieutenant of U.S. Navy. In the same period was changed design of the pack - appeared famous white arrow wimbling into red back ground and also flip-top pack made of hard cardboard with flap cover.
History of Philip Morris in Switzerland began in 1957 when under agreement with Swiss Company "Fabriques de Tabac Reunies" were manufactured first Marlboro cigarettes outside USA.
Later, in 1963 "Philip Morris" Company has acquired this plant.
In 2000 also here, in Switzerland, Geneva, on opened conference of World Health Organization (WHO) dedicated to Framework Convention on Tobacco Control (FCTC), Philip Morris urges to tobacco industry regulation.
In 2001 Center of current operations moves from Rye Brook (New York State, USA) to Lausanne (Switzerland). In Rye Brook this Center has moved in 1990 from Park Avenue in New York.
Marlboro cigarettes were initially divided into three groups, families: Red, Gold and Green (Menthol).
In 2008 Philip Morris International has introduced new brand structure, determining three families of Marlboro brand: Flavor, Gold and Fresh. Marlboro Flavor cigarettes are distinguished with rich aroma, Marlboro Gold cigarettes are created for those who like style and elegance and Marlboro Fresh cigarettes are distinguished with fresh flavor.
Marlboro Flavor Mix cigarettes make part of Marlboro Red (or new Flavor) category along with such types of Marlboro cigarettes as: Marlboro Flavor Plus and Marlboro Filter Plus.
Marlboro Flavor Mix cigarettes may be related to contemporary history of Philip Morris Company as they appeared in XXI century. This type of Marlboro cigarettes has substituted Marlboro Medium and Marlboro Mx4 Flavor cigarettes in April 2010.
At present moment Company covers 15% of world market of tobacco products market, in Company work more than 80 thousands people in entire world. Cigarettes are manufactured on more than 50 tobacco plants all over the world and are sold in more than 160 countries.
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