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  Marlboro Lights Made in Philippines  
 
cheap cigarettes Marlboro Lights Made in Philippines
 
     
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Marlboro Lights Made in Philippines

10 hard flip top packs, 200 filtered cigarettes. King Size Box. Made in Phillippines

Marlboro Lights Made in Philippines

History of Marlboro cigarettes in Philippines begins with 1955. And it is not a mistake. Namely in 1955 Marlboro cigarettes have been introduced to Philippine market for the first time when a licensed agreement was signed with local Company La Suerte Cigar and Cigarette Factory. In 2000 when investment climate in the country became more favorable, Philip Morris Company decided to invest 300 million USD (the biggest amount for that time in Asia-Pacific region) in building own plant.

In 2010 Philip Morris in Philippines took decision to create a joint venture with local Fortune Tobacco Corporation owned by richest Philippines businessmen Lucio Tan and new Company got new name Philip Morris Fortune Tobacco Corp (PMFTC).

Philip Morris Fortune Tobacco Corp.

From now on Philip Morris Fortune Tobacco Corp started to control 90% of local cigarette market. Philip Morris Philippines Manufacturing Inc. and Fortune Tobacco have formed new Company on 50 to 50 terms. Before their merging both these Companies have been leaders in their segments. Philip Morris Philippines Manufacturing Inc. was leader on cigarette market in premium brands segment. Fortune Tobacco Corp. took first place on the cigarette market in medium and law-priced brands segment. No wonder that together new joined Company PMFTC became almost monopolists on Philippines cigarette market as they have formed product list of the brands that may satisfy demands of all social layers.

Fortune Tobacco Corporation begins its history from 1965 with main office in Marikina City, the Philippines. As of February 29, 2012, Fortune Tobacco Corporation acts as subsidiary of Philip Morris Philippines Manufacturing Inc.

According to data of World Health Organization (WHO) in Philippines are consumed about 80 billion cigarettes each year. It is the second biggest cigarette market in the region. In December 2013 PMFTC has informed about plans to introduce cheaper versions of Marlboro brand in order to be able to compete with local manufacturer of cheaper cigarette brands that are discounting quite aggressively to take bigger share of cigarette market.

Marlboro cigarettes in Philippines

President of Philip Morris Fortune Tobacco Corp Paul Riley has informed that because of Sin Tax Reform Law signed by Philippines President Marlboro cigarettes have been classified as cigarettes from premium segment beginning with January 2014 and as result of such policy consumers have substituted Marlboro cigarettes with cigarettes from law-priced segment.

Paul Riley has also cited the following data:

In 2012 PMFTC has manufactured 92 billion cigarettes. In 2013 - 68 billion. And they forecast that the reduction will continue and in 2014 Company will be able to offer only 48 billion cigarettes.

This situation may also affect employees that work on one of the PMFTC plant.

In order to decide all these problems Philip Morris Fortune Tobacco Corp is planning to introduce on the local market new Marlboro cigarettes that will have lower price and will have the right to be categorized as cigarettes from law-priced segment. But it doesn't mean that traditional Marlboro cigarettes will not be produced anymore, they will still remain flagship brand. And this is not in debate!


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