Marlboro Lights Menthol
William Thomson has bought Philip Morris & Co Ltd. in 1894. American branch of the Company was registered in New York in 1904.
In 1919 Company was passed to new owners who have registered it in Virginia State.
International division was found in 1955. After this active international expansion Philip Morris International owns some important local brands, including Diana in Italy, Sampoerna A in Indonesia and Delicados in Mexico. The Company also sells cigarettes of such brands as Sampoerna and Dji Sam Soe in Indonesia, Optima and Soyuz Apollon in Russia, Morven Gold in Pakistan, Boston in Colombia, Best and Classic in Serbia and Germany, Assos in Greece, Fortune, Champion and Hope on Philippines, Belmont, Canadian Classics and Number 7 in Canada and Petra in Czech Republic and Slovakia.
In 1920 tobacco companies began to add for the first time menthol in cigarettes. In 1924 tobacco Company Axton-Fisher has launched menthol cigarettes under Spud brand but three years later Brown & Williamson began to sell cigarettes under more popular brand Kool.
With time appeared a lot of new brands, including cigarettes of such cigarette brands as American Spirits Menthol, Camel Menthol, Marlboro Menthol, Misty, Newport. English brands of menthol cigarettes included JPS, Lambert & Butler, Richmond and Sterling.
Tens millions of smokers all over the world will confirm that they like flavor of menthol cigarettes more as it allows to reduce unpleasant nicotine sensation.
First Marlboro Menthol cigarettes were launched in April 1966.
First Marlboro Menthol Advertisment, 1966
In Japan menthol cigarettes and Marlboro Menthol in particular have their own history. Marlboro Menthol cigarettes have been launched on Japanese cigarette market in 1995. But namely Marlboro Lights Menthol were first Menthol cigarettes of Marlboro brand that have been introduced to Japanese market. And this event took place two years earlier in 1993. Marlboro Menthol and Marlboro Lights Menthol were introduced as alternative of Kool cigarettes intended for men. Soon in Japan Marlboro Menthol cigarettes became the most popular type of Marlboro cigarettes.
In 1998 Marlboro Lights Menthol has taken first place among all menthol cigarettes and all Marlboro Menthol cigarettes became more popular among young women. In 2000 Marlboro cigarettes with menthol flavor have made 35% of Japanese menthol cigarettes market, 25 % of which held namely Marlboro Lights Menthol cigarettes.
Share of Menthol cigarettes on Japanese tobacco market in 2000-2009 period
In 1995 began to work first plant of Philip Morris International in Asia.
In 2012 organization has received net profit in the amount of almost 77.5 million USD. Profit on share 5.17 USD. Declared dividend rate on one equity share 3.24 USD.
In 2nd quarter 2013 Company has shown following result: 7.9 billion USD of net earnings and 3.4 billion USD of operating profit. Share of Philip Morris Company have been bought by it; for this purpose organization has directed 1.5 billion USD. Have been bought 16.7 million of own stocks.
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