Marlboro Lights/Gold 100s Soft Pack Made in Switzerland
History of famous Company Philip Morris began in 1847 when businessmen Philip Morris opened his first tobacco shop that was selling Turkish cigarettes of manual roll-up. In 1902 representation in New York was opened and Company began to do marketing actively and in 1924 has launched Marlboro cigarettes.
Size of cigarettes is standard in entire world. Every smoker can choose the size of cigarettes more suitable for him.
Here are most wide spread sizes of cigarettes:
King Size the length of cigarette with filter is 84 mm.
International are met in square packs and are 94 mm long.
Slim so called "ladies" cigarettes, their diameter is about 5 mm and length more than 90 mm.
Among this variety are also produced giants cigarettes of 100 mm length (cigarette packs with inscription 100S) and 120 mm (120S).
First 100s cigarettes appeared in 1965. And these were Pall Mall cigarettes.
Marlboro is the most famous brand of American cigarettes that is manufactured by Philip Morris International from 1924.
For today, thanks to unique technology, Marlboro cigarettes are one of the most famous brands in the world. Popularity and quality of these cigarettes remains on high level for decades. In Europe Marlboro cigarettes are produced in the following flavors: Marlboro Filters, Marlboro Medium, Marlboro Lights, Marlboro Ultra Lights, and Marlboro Filter Plus. In USA Marlboro cigarettes are manufactured in standard size 85 mm, long 100 mm and mini 72 mm. As before Marlboro cigarette brand leads active advertising campaign but Marlboro cowboy became real American symbol.
It may be said that soft pack is a tribute to beginnings when first cigarettes, including Marlboro have been started to be produced namely in soft packs. For the same reason it may also be said that cigarettes in soft packs most likely prefer conservative people who don't like to change anything in their way of life. Another reason may be that cigarettes in soft pack choose those people who prefer to take cigarette from the pack without taking the pack out of the pocket. Of course it namely concerns men.
First Marlboro cigarettes have been produced in soft pack also because (as it was considered) this kind of pack has underlined aristocratic effeminacy of Duke Marlborough.
First pack of Marlboro cigarettes
When manufacturers of Marlboro cigarettes have decided to change their apprehension by people as cigarettes for ladies they decided to change the design of their pack. And popular today flip-top cigarette pack (opening box with movable cover) in which cigarettes haven't crumpled and for taking the cigarette out of pack, smoker had to take the pack out of pocket and show it to everyone. It was considered a very good marketing trick and natural advertisement.
First Marlboro in Flip-Top Box Advertisment
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