The rights on Winston brand belong to Japan Tobacco Company.
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1950's is a gold time of cigarette industry. In short terms with efforts of leading Companies were introduced innovations that have determined development of the industry for next 50 years. At that time appeared first international brands - Marlboro, Winston, Salem, Camel became known almost in entire world and global demand appeared.
American blend that till today continues to conquer admires in entire world was found by R.J. Reynolds Company specialists and used in Winston brand. By surprising coincidence the same year Philip Morris decided to update radically its brand Marlboro that existed on the market for already 30 years but that hasn't brought significant profits: composition of tobacco blend was fundamentally changed and appeared to be very close to composition of Winston blend.
Till today historians make guesses was it successful industrial espionage, collusion or real coincidence and who was the first in fact. Both Companies consider discoverers themselves, but it is not the issue. Blend appeared to be really better than previous variants what was immediately proved by cigarettes sales of both companies.
These two blends have determined the composition of "skeletal" tobaccos, known as "American blend", where the main characteristic feature is presence of "toasted" (heat treated) tobacco sort "Burley". Filter as integral part of cigarettes was first used by Europeans and then, namely Winston became the brand of mass demand fitted with filter.
"Smoke WINSTON the easy-drawing filter cigarette!"
In USA Burley tobacco is grown in eight states. About 70% is grown in Kentucky.
So, birth of Winston cigarettes took place in 1954, at once with filter and American blend. Corporative legend attributes idea to Edward Darr, one of R.J. Reynolds Company managers who has visited in the beginning of 1950's Switzerland and brought a lot of new ideas for business development. Quite natural appeared to be the choice of novelty name - after the name of the town where Company and its owner achieved real success. By the way second part of the town name was also used in two years for cigarette brand with menthol.
Winston Blue cigarettes are ex Winston Lights that have been first launched in 1974 and had gold pack. After introducing new pack in 2008, Winston has removed the words "additive free" from the pack. In 2010 descriptors of Winston Lights and Ultra Lights have been change according to Food and Drug Administration (FDA) regulation of tobacco products to color-coded descriptors.
Winston has sponsored a lot of events, including "The Winston All Star" and other races. The brand has sponsored some drivers Jeff Gordon and Mark Martin. NASCAR fans have been also smokers of Winston cigarettes.
Jeff Gordon - Nascar Winston Cup 2001 Champion
Winston brand has been always one of the leading cigarette brands just from the moment of their official launching. Smokers prefer this brand for its unique style, big assortment and various flavors. Winston were able to acquire popularity in United States and in many other countries of the world.
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