Winston Lights Super Slims
In 1875 in Winston town founder of RJR Tobacco Company, Richard Joshua Reynolds (born in 1850 at Rock Spring Plantation, Patrick County, Virginia) has opened first tobacco plant.
Plant produced chewing and pipe tobacco and also cigarettes. Soon Reynolds's empire began to expand very fast; popular Camel brad was created. R.J.R Tobacco Company has always opposed to giant Philip Morris - manufacturer of famous Marlboro brand. In order to be able to compete and give new sensations to American population that was tired of strong the same tobacco flavor, management decided to create new brand, fundamentally differing from all existed tobacco products.
Richard Joshua Reynolds
In 1997, Winston brand was sold under motto "No Additives - No Bull", and has informed that according to the laboratory tests ten most popular non-menthol U.S. brands of cigarettes contain 6% additives, and only 94% tobacco, while Winston cigarettes contain 100% tobacco.
"No Additives - No Bull"
Today Winston cigarettes have long ago exceeded the bounds of internal American market and are one of the most sold brands in the world. Though, the Company that gave smokers this brand doesn't exist anymore. Its assets have entered Japan Tobacco Inc. But it hasn't become catastrophe for Winston brand. Moreover, it continues to develop. So, in 2007 was launched new "light" direction - Winston Super Slims. And in 2008 on storm of tobacco premier-class went Winston Premier cigarettes.
Winston Premier cigarettes
Winston Super Slims line presented with sorts Lights, Super lights and Lights Menthol, supplemented in 2009 with Winston One type.
At the end of 2010 - beginning 2011 in sale appeared cigarettes Winston Limited Edition in grey, blue and black pack that is opened on one side by pressing on another side.
From July 2006 Winston is considered brand Nr. 1 on Russian market (according to Nielsen research results).
Latvian State Revenue Services have declared that in first quarter 2010 the most popular cigarette brand in Latvia was Winston (as well as Marlboro and Monte Carlo).
JTI manufacture Winston brand in the following countries: Greece, France, Chile, Germany, UK, Mexico, Japan, South Africa, Russia, Spain, Switzerland, Sweden, USA.
From July 2013 in Winston Lights (Blue) cigarettes appear images about smoking harm.
Sales promotions that are constantly carried by brand also increase loyalty of consumers and its popularity on the market. One of the most scaled and interesting programs is Winston Freedom Tour.
Winston Freedom Tour
One more advertising success of the Winston brand became participation in holding Winston Global Gathering the biggest dancing open-air of electronic music in the world. Festival takes place in many countries of the world and became music event of planetary scale.
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