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Italy: how much is smoking on the beach

For tourist that was on holiday in Sardinian city Alghero usual cigarette became the most expensive in her life when Dane has butt it out of the public beach's sand and local policeman has noticed this.


Electronic cigarettes are above the law. Part 2

In Estonia is allowed selling of relatively non concentrated liquids for filling electronic cigarettes.


Electronic cigarettes are above the law

It would be useful both for entrepreneurs and consumers if essence of electronic cigarettes would be specifically determined and registered in legislation.


In Britain man died because of electronic cigarette

In Great Britain a man died, charging his electronic cigarette.


JTI has reduced shippments

The biggest supplier of cigarettes to Russia - JTI has reduced shipping by record for market 18.8 %.


Football player of England has apologized for smoking

Football player of London "Arsenal" and England national team Jack Willshere has apologized for his behavior...

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  Winston Super Lights  
 
cheap cigarettes Winston Super Lights
 
     
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Winston Super Lights

10 hard flip top packs, 200 filtered cigarettes, King Size Box. Made in Europe

Winston Super Lights

History begins with 1950's when one of the representatives of R.J. Reynolds Company came back from Switzerland journey. His story has amazed colleagues with unprecedented popularity of filtered cigarettes there. Colleagues considered that for USA where in such form tobacco products were not known cigarettes with filter could become perfect finding.

After the second famous advertising campaign with slogan "What do you want, good grammar or good taste" Winston cigarettes became the most popular brand in USA. For first nine months of advertising campaign were sold 6.5 billion cartons of Winston cigarettes.

Brand hasn't left the pedestal from those times - though RJR were bought by Japan tobacco giant and brand positioning has changed... Only formula remained the same, although not unchangingly strong - "Winston" has yield to general tendency of "lightening" cigarettes. Particular feather in brand's cap till recently was that Winston could declare on the pack that tobacco in cigarettes doesn't have any outside additives. Of course, "without additives" doesn't mean that these cigarettes are safer for health but obviously guarantees tobacco flavor and nothing else. Now there is no such information on the pack - toughening of requirements to tobacco advertisement works and additives began to be considered substances that were not considered such in the past.

In 1960's actor and male model Alan Landers became the face of Winston advertising campaign. He had Winston Man status till 1970's.

Actor and male model Alan Landers in Winston advert

In 1967 long version of Winston cigarettes was launched - Winston 100's and this brand acquired even more admirers.

In 1980's Winston Super Lights were launched on the market.

Winston Super Lights Spanish advertisement

In 1998 by merging assets of Japan Tobacco Corporation and R.J. Reynolds Tobacco was created JTI Company.

Winston brand has also acted as sponsor of various events. So, in the period of 1975-2001 it was sponsor of NHRA Drag Racing. From 1971 to 2003 it also was sponsor of NASCAR. Brand has stopped sponsorship in sport because of the Tobacco Master Settlement Agreement.

NASCAR Winston Cup Series

In April 2008 JTI has launched new type of Winston cigarettes Winston Premier that is positioned in over-premium segment and is presented in four styles - Filters, Lights, Super Lights and One. Winston Premier have special filter with longitudinal ribbed surface.

As it was stated above, after pack design change that took place in 2008, the words "additive free" have been removed from the pack. However they remained on the cartons.

In 2010 in order to meet Food and Drug Administration (with headquarter in Silver Spring, Maryland State) requirements and regulations Winston Lights and Winston Super Lights cigarettes have changed their names according to color-coded descriptors and got names - Winston Blue and Winston Silver respectively.


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