Winston XS Blue NanoKings
JTI Tobacco Company in 2010 has launched Winston XS cigarettes and in 2012 Winston XStyle.
Company is sure that it has opened absolutely new segment of tobacco market.
Winston XS Micro cigarettes became not only the novelty but have opened new segment of world tobacco market.
Cigarettes justify their name in whole: their diameter is just 4.7 millimeters. Besides, cigarettes have two other peculiarities - combined charcoal-acetate filter and use of LSS technology (Less Smoke Smell) that furthers reduction of tobacco smoke smell.
Pack design of Winston XS Micro cigarettes was developed by Italian creative agency Robilant Associati (Milan)
Robilant Associati Office in Italy, Milan
First manufacturing process of Winston XS Micro cigarettes in the world was launched on "Petro" plant in Saint Petersburg. Line for manufacturing super slims cigarettes was developed on demand of JTI Tobacco Company by German Companies Hauni (manufacturing cigarettes) and Focke (packing line).
Hauni and Focke&Co Logos
Investments of the Company in the project have made 30 million USD. Cigarettes were presented in two styles: Black (tar content 5 mg, nicotine - 0.4 mg) and Silver (3 mg, 0.3 mg).
As specialists of JTI Company consider, these cigarettes should be popular both among women and men. Primary audiences of these cigarettes are active, mobile people who value independence and comfort.
Launch of sales was supported by marketing campaign. Cigarette advertising was placed in point of sales and print mass media.
Winston XS Micro cigarettes
In November 2011 JTI has launched on the market Winston XStyle cigarettes - compact cigarettes with filter-mouthpiece that have been also manufactured with use of LSS technology that furthers reduction of tobacco smoke smell intensity. Design of Winston XStyle cigarettes was developed by French agency Dragon Rouge.
Winston brand is brand number one in Russia. Its share according to Nielsen data for February 2012 in physical terms makes 12.4%. Winston line integrates five directions: classic Winston King Size, super thin Winston Super Slims, compact super thin Winston XS, compact slims Winston XStyle. Now the line was supplemented with "micro cigarettes" Winston XS Micro.
Lately super thin cigarettes become more and more actual and Winston as always follows the demands of consumers to satisfy them. No one in the world has managed to make cigarettes of such diameter as Winston XS Micro cigarettes without loosing the flavor. This special manufacturing technology of these cigarettes was developed by Japan tobacco Company that has managed to keep the flavor and provide more esthetic look to Winston XS Micro cigarettes.
So, to satisfy changing demands of consumers Winston has first launched Winston XS (XSence) cigarettes, then Winston XStyle and Winston XS Micro.
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