Winston XS Silver NanoKings
Winston is cigarettes brand that is manufactured by JTI Company. It takes second place in sales is entire world. This brand is sold in about 100 countries. The brand got its name in honor of center for tobacco leaves processing - Winston-Salem town, North Carolina.
JTI manufacturers the following global flagship brands: Camel (5 % of the market), Winston (27% of the market), Mild Seven, Sobranie, Glamour (0.1% of the market), LD and other brands: More, Salem, Russian Style, Peter I.
JTI headquarters are located in Geneva, Switzerland. Pierre de Labouchere is the President and chief executive of JTI Company. JTI USA office is located in Teaneck, New Jersey.
Now brand may boast of diversity of sorts for very different consumers - from "Premier" variant intended for well-situated people to light youth "XS" and several types of slim cigarettes, traditionally intended for women.
During the financial period 2008-2009 for 9 months profit of JTI Company has made 1.47 billion USD.
For the period 2009-2010 for 9 months net profit of JTI Company has made 1.2 billion USD (-18.7%), sales volume - 52.04 billion (-13 %), operational profit - 2.83 billion USD (-23.4%).
In 2009 JTI Company has launched Winston XS cigarettes.
Winston XS advertisement
Improving marketing strategy Winston regularly changes formats: pack is updated, new product offers are launched. For example, in November 2011 Winston has presented real embodiment of modern technologies: compact cigarettes Winston XStyle with innovative technology that furthers neutralization of tobacco smoke smell.
Winston XStyle are compact cigarettes with charcoal filter-mouthpiece that differs with specially refined flavor. Secret is in innovative technology LSS (Less Smoke Smell) that furthers reduction of tobacco smoke smell's intensity.
LSS (Less Smoke Smell) logo
Launch of Wisnton XStyle cigarette became logic continuation of XS line success.
Winston XStyle pack design was developed by French Agency Dragon Rouge.
Dragon Rouge Logo
Pack of Winston XStyle has rounded edges of front panel, three-dimensional texture lettering and special cutting of internal frame with image of silver eagle. New product was presented in two flavor variants - Winston XStyle Blue and Winston XStyle Silver.
Launch of the novelty was accompanied by scaled advertising support that includes information materials in points of sale, advertisements in print media and image-building promotions for consumers.
Winston XS cigarettes were one of the most successful innovations on the Russian tobacco market lately: from the moment of entrance to the market in November 2009 brand has reached market share of 1.2 % for less than two years.
Winston XS Blue contains tar 6 mg and 0.5 mg of nicotine in one cigarettes and Winston XS Silver contains tar 4 mg and 0.4 mg of nicotine in one cigarettes.
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