Bond cigarettes. Boring story
Perhaps if to compare history of Bond Street brand development with other cigarette brands, it will seem too dull and calm. There were no subtle marketing tricks as in the case of Camel promotion or buying-up of movie and radio stars as it liked to do Chesterfield advertisers. Everything was very decent. May be it is connected with the fact that Bond have always orientated on audience with middle income and they haven't tried to compete with premium-class. I.e. they have advanced into mass strictly by means of reasonable combination of quality and price. But maybe the answer lies in brand's history itself?
Bond cigarettes also called Old Bond Street appeared in the beginning of the XX century and have quickly gained popularity among London public. Yet, Morris family itself (founding father has gone to paradise booths in the end of XIX century yet) hasn't managed to delight fruits of nicotine trade. In 1919 their company was noticed by enterprising Americans and new corporation with such name was registered in Virginia. In remembrance of Britain past only coat of arms with royal crown remained that today can be also met on packs of Philip Morris International products. But this corporation had brands that were more important than Bond - for example, famous Marlboro.
Bond cigarettes - quiet leader
While "big" nicotine brands have met in the bloody fight, have bought doctors and have acted meanly with black PR on trifles, Bond Street with slow persistence has won world markets. And here average price segment has played only into the hands for the brand. Let us suppose that another iron curtain has failed, somewhere in China. Usually, in this case the million, although it is anxious to take to capitalist tobacco values, however it doesn't has enough means for this.
Not all people can afford to buy, for example, Camel cigarettes. Here comes to rescue Bond brand. Stylish pack, looking as the dream of all smokers Marlboro with big inscription. No wonder that Bond Street persistently occupies leading positions in sales in the countries, commonly referred to as "developing".