"Donskoy tabak" has renewed Play cigarettes
Design became more moderate and minimalist.
Manufacturer of tobacco products, "Donskoy tabak" Company has made redesign of packs of Play cigarettes. Let's remind that in 2011 this brand along with other Company brands (Sweet Dreams and Kiss) has roused censure of experts that have noticed that brand design was intended for teenagers. After the row that blew up, Company has discontinued the line of Sweet Dreams cigarettes.
Recently, "Absolutely new Play" was launched on the market. Namely such slogan have used marketing specialists for advertising Play cigarettes. According to developers new design became very moderate and minimalist. Version names remained the same. For convenience of flavor parameters identification on the pack were added marking of flavors: aroma or classic.
Product line of Play cigarettes is now presented with versions: "Play hit" - cigarette with classic flavor and "Play mix" - flavored cigarettes.