Young Ronald Reagan hasn't scorned to advertise Chesterfield.
But, in spite of constant attacks, Chesterfield was able not only to survive but again to gather pace. For this brand is obliged to well thought-out advertising campaigns. In the first place, mass attraction of movie stars. Old guard monsters - Humphrey Bogart, James Dean, and Lucille Ball - all of them took part in cigarettes advertising. Also Chesterfield has sponsored for few years radio-show of the famous Glen Miller and TV series Gunsmoke. On brand advertising posters frequent guests were also sport stars - baseball and football players. Besides, on one of the posters shows off no other than Ronald Reagan. Of course it took place when he was just a famous actor but not the most effective president.
Having become one of the most effective USA presidents, Reagan tried not to remember about Chesterfield advertising campaign. Chesterfield has spent not a few of money and strengths in order to enter in books, plays and Broadway staging. Crafty-wise marketing specialists have managed to shoehorn their cigarettes even in rock-culture. So, in San Francisco there is even the hard-rock band The Chesterfields. In general, the secret of success is simple: be self-confident, don't pay attention on attacks, and remember that in tobacco business there are no forbidden tricks and in this case success is waiting for you. In case with Chesterfield it worked for 100 %.