|The development of cigarettes production in Russia
The segment of slim cigarettes is filled up. The whole amount of cigarettes brands with the prefix slims on the Russian market has already exceeded 100 names. Great number of cigarettes producers try to rely on brands which proved their opulence, enlarging the families in all available trends. The scale of strength as the most traditional system of cigarettes distinctions is the first system, which ran its course. Then, the experiments with design of cigarettes pack began. UNO Virginia Slims and Vogue is the best example. In both cases the strength of two versions was equal, but the designs of two packs differed. Moreover UNO appeared in new pack perfume box. The next tendency of novelty diversification became the flavor. Leaving without attention traditional menthol and experiments with aromatization of Cigaronne super slims, the first in segment of strong non tobacco flavor was the same Vogue in Vogue Aroma family in 2005. Then it became known about the launch of one more novelty at the Russian market produced by BAT Russia ‐ Pall Mall Super Slims Tropic Twist. These cigarettes enriched the line of super slim subfamily of Pall Mall with the second aroma version and became the striking illustration of the new trend in segment, exercises in name assortment.
Then Imperial Tobacco enlarged the line of the oldest and successful brands on the Russian market of slim cigarettes R1 with two aroma versions. R1 Vanity Aroma and R1 Flair Aroma are made in style of renewed design of the family; classic version in this design appeared in spring of the current year. R1 Vanity Aroma cigarettes have rich flavor and aroma, determined by the experts as the aroma of caramel and vanilla.
The way of name choice for cigarettes version from the list of abstract conceptions, is a beneficial way: there is a chance to hit successfully the concealed emotional potency of word or idea. The number of different variants is inexhaustible, what can not be said about the format of cigarettes pack or colors. The reputation of brand does not suffer and the name of the whole family plays the role of additional identifier of the company producer.